Semioctics

Semioctics

1. Study of signs and symbols

   • When you see a sign or a symbol it has meaning

2. Objects are given meaning and value by society

   • Time is not an object its a concept
   • You can then assume things about the place or person from the object
   • Society names items such as the chair
     • Different chairs have different meanings. such as an electric chair and a throne

3. Denotation is what it is

   • Pink is pink
   • A rusty chair is a rusty chair

4. Connotation is what you think when you see the object

   • When you see the colour red you think danger, love, heat etc.
   • When you see something like a cheeseburger you think of unfit people and maybe even americans
   • You can get connotations from people as well such as marilyn monroe
     • She represents beauty, glamour, stardom etc.

5. Other cultures have different connotations

   • In britain you wear white and you think peace, innocence, weddings etc
   • In china you wear white and you think of mourning and funerals