Observational Learning

Observational Learning

1. Involves the acquisition of information, skills or behaviour through watching he performance of others, either directly or indirectly via some form of media or other means

2. The process:

   • Attention
     • Learner pays attention in order to observe the modelled behaviour
     • Retention
       • Reproduction
         • Motivation
           • Reinforcement
           • learner must be motivated to reproduce. Reinforcement influences motivation to perform the observed behaviour
         • Depending on their physical capabilities, learner converts the mental representation into action
       • Learner mentally represents and retains what has been observed