PRISMM

PRISMM

1. Process

   • Helix Model
     • Understand something one way, then differently in different context
     • So what?
       • Different people=different process
       • How do you differentiate yourself from others?

2. Risk

   • What are the risks of communication?
     • Embarassment
     • Judgement
     • Wrong
     • Misinterpretation
   • Comm process can raise or lower risk

3. Intention

   • Various
     • Cathartic
     • Control
     • Equivocate
   • Brugoon's Quadrants
   • Receiver perceives intention

4. Symbols

   • Things that represent other things
     • Easy to manipulate, combine, produce

5. Meaning Construction

   • Connotative
     • Changes based on context
   • Denotative
     • Same for everyone
   • Intent

6. Multi-level

   • Content
     • What is said
   • Relationship
     • Tone
     • Volume
     • Nonverbal

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