The Influencers and the Knock-offs Quiz

Description

Advertising Quiz on The Influencers and the Knock-offs Quiz, created by Jessica Mills on 04/08/2020.
Jessica Mills
Quiz by Jessica Mills, updated more than 1 year ago
Jessica Mills
Created by Jessica Mills almost 4 years ago
1
0

Resource summary

Question 1

Question
What is Social Media Influencing?
Answer
  • When someone uses their social media account to market and advertise products they get given from other companies.
  • When someone likes lots of posts by people they don't follow

Question 2

Question
What is the new frontier for marketing?
Answer
  • Youtube adverts
  • Social Media Influencing

Question 3

Question
Name a platform influencers use.
Answer
  • Whatsapp
  • Instagram
  • Tumblr

Question 4

Question
How many followers does Zara McDermott have?
Answer
  • 4 hundred thousand
  • 1.4 million
  • 1.2 million
  • 2.5 million

Question 5

Question
Influencers have found that during the [blank_start]___________________[blank_end] people have been [blank_start]__________________[blank_end] requests for them to [blank_start]____________________[blank_end] [blank_start]_______________________[blank_end] goods.
Answer
  • pandemic
  • sending
  • market
  • counterfeit

Question 6

Question
True or False? Influencers are turning these offers down.
Answer
  • True
  • False

Question 7

Question
How much did Charli Paton say counterfeit companies are paying influencers for marketing?
Answer
  • 3 times the normal rate
  • 1/2 of the normal rate

Question 8

Question
What was the product that kept coming up as counterfeit?
Answer
  • Apple Airpods
  • Nike Airforces

Question 9

Question
True or False? Drop Shipping is illegal?
Answer
  • True
  • False

Question 10

Question
It is recommended that you [blank_start]________________________________[blank_end] and [blank_start]______________________________________[blank_end] before you [blank_start]______________________[blank_end] a product [blank_start]______________________[blank_end] by an [blank_start]________________________________[blank_end]
Answer
  • check social media
  • check review sites
  • purchase
  • advertised
  • influencer
Show full summary Hide full summary

Similar

Business Studies: Marketing
Harriet Glover
Pre - writing
Kai Ladd
Advertising Techniques
syahirah.isham.1
Language and Power
Eleanor H
Language in Advertising
Eleanor H
OBJECTIVE 6 PRACTICE TEST
Kathleen Keller
Chapter 15: Advertising and Public Relations
farzanajeffri
ADVT2509 Models: Weeks 1 - 3
Josh Butler
Advertising Key Terms
Joseph Outred
advertising
isa chen
Chapter 6 & 7 Quiz
Ash Andrew