Uses and gratification theory

Uses and gratification theory

1. Entertainment

   • people consume it to escape from there everyday lives
     • This diverts their attention from the real world

2. Infomation and education

   • Consumed by people that want to be informed
     • Newspapers and documentaries allow people to know whats haperning in the world

3. Social interaction

   • People watch it so they can discuss it with their friends
     • Shows like X factor can spark lots of ghossip, especially now with social media

4. Personal identity

   • People like to consume media that they can relate to in real life
     • They can relate and conect with the characters in the story