Consumer

Consumer

1. Marketing strategy

   • Market analysis
   • Segmentation
   • Target Market
   • Strategy
     • Influence

2. Internal influences

   • Memory
   • Motives
   • Personality
   • Perception
   • Learning
   • Emotions
   • Attitudes

3. External influences

   • Status
   • Demographic
   • Subculture
   • Culture
   • Reference group
   • Marketing activities
   • Family

4. Decision process

   • Alternatives
   • Problem recognition
   • Information searsh
   • Purchase
   • Postpurchase
   • Behavior

Bilder und Dateien der Mindmap