Explain how different newspapers appeal to different audiences

Explain how different newspapers appeal to different audiences

1. Layout

2. Demographic

   • Tabloid
     • Lower classes - C2DE - Tend to be people in lower careers such as unemployed, builders, etc.
     • The Sun
     • The Mirror
   • Broadsheet
     • Higher classes - ABC1 - Tend to be people in higher careers such as teachers, surgeons, etc.
     • The Guardian
     • The Times

3. Content

   • Soft News
     • Tabloids usually consist of mainly soft news
     • Celebrities
     • Gossip
     • The Sun
       • Main topics are normally about celebrities and gossip, tend to be very informal and stories can lack in depth.
   • Hard News
     • Broadsheets usually consist of mainly hard news
     • Politics
     • The Guardian
       • Main topics are normally about politics and other harder topics, tend to be very formal and sophisticated, stories are in full depth.

4. News Values

   • Negativity
     • Bad news - including death, tragedy, bankruptcy, violence, damage, natural disasters, political upheaval, extreme weather conditions, etc.
   • Proximity
     • Audiences apparently relate more to stories that are close to them geographically or involve people from the reader's country, etc.
   • Recency
     • Newspaper are very competitive about breaking news about revealing stories as they happen. 24 hour news channels such as CNN and BBC News rate this value very highly.
     • Although stories such as 9/11 can take a while to develop due to the severity and the unknown factor of it.
   • Currency
     • This is almost opposite to recency, in that stories that have been in the public for some time are already deemed valuable.
     • Therefore stories such as the abduction and murder of a child are very valuable
       • e.g. Madeleine Mccann
   • Continuity
     • Events that are likely to have a continuing impact (a war, a two week sports tournament)
     • These usually have a high value when the story breaks as they will develop into an ongoing narrative which makes audiences 'tune in tomorrow'
   • Uniqueness
     • 'Dog bites man' is not an interesting story, however 'man bites dog' is. Any story which covers a unique or unusual event (two-headed elephant born to Birmingham woman) has news values.
   • Simplicity
   • Personality
   • Expectedness
   • Ellie Nations/People
   • Exclusivity
   • Size

5. Ideology

6. Gatekeepers

7. Ideology

8. Convergence

9. Extras

   • Sunday Editions
     • Magazines
   • Competitons
     • Win a holiday
   • Gifts
     • Free sandwich with every copy

10. Hyperbole

    • Tabloids use a lot of hyperbole to make the story seem more amazing
    • Can be used to make the audience interested
    • Broadsheets rarely ever use hyperbole as they 'tell it how it is'