Flashcards
Definitions
Cards in this deck (24)
- 1Digital MediaCommunications that are facilitated through content and interactive services delivered by different digital technology platforms incl the internet, web, mobile phone, interactive TV, iPTV, and digital signage
- 2Digital MarketingThe application of the internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives
- 3Online company presenceDifferent forms of online media controlled by a company incl their website, blogs, email list and social media presences. Aka 'owned media'
- 4Electronic customer relationship management (E-CRM)Using digital communications technologies to maximise sales to existing customers and encourage continued usage of online services through techniques incl database, personalsed web messages, customer services, email and social media marketing
- 5Multichannel marketingCustomer communications and product distribution are supported by a combination of digital and traditional channels at different points in the buying cycle
- 6Customer journeysThe sequence of online and offline touchpoints a customer takes during a buying process or broader customer experience. Onlne this may incl a range of digital platforms, communications media, websites, pages and engagement devices
- 7Paid mediaAKA bought media, a direct payment occurs
- 8MarketingThe management process responsible for identifying, anticipating and satisfying customer requirements profitability
- 9Owned mediaDifferent forms of online media controlled by a company incl blogs, websites, emails and social media presence
- 10Earned mediaThe audience is reached through editorial, comments and sharing
- 11Application Programming InterfacesMethod of exchanging data between systems such as website services
- 12Mobile marketingMarketing to encourage counsumer engagement when using smartphones or tablets
- 13Location-based marketingLocation or proximity based marketing is mobile marketing based on the GPS built into phones or based on interaction with other local digital devices
- 14Mobile-based appsApps provide users with rich mobile content. Use handset's multiple native capabilities. Download from app stores.
- 15SaaSSoftware as a Service. Business apps and software provided thorugh internet with the app managed on a separate server ie 'the cloud'
- 16PositioningCustomers' perception of the product and brand offering relative to those of competitors
- 17Target marketing strategyEvaluation and selection of appropriate customer segments and the development of appropriate offers
- 18OVPOnline value proposition: A statement of the benefits of online services that reinforces the core proposition and differentiates from an organisation's offline offering and those of competitors
- 19Value PropositionThe benefits or value a brand offers to customers in its products and services
- 20B2CBusiness-to-Customer: Commercial transactions between an organisation and consumers
- 21B2BBusiness-to-Business: Commercial transactions between an organisation and other organisations (inter-organisational marketing)
- 22C2CConsumer to Consumer: Informational or financial transactions between consumers, but usually mediated through a business site.
- 23C2BConsumer to business: Consumers approach the business with an offer
- 24E-GovernmentThe use of internet technologies to provide government services to others
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- Flashcards on Definitions, created by Robyn Oelofse on 15/02/2017.
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- Robyn Oelofse
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