Flashcards
Social Change
Cards in this deck (11)
- 1What is the first step for creating social change?1. Drawing attention to the minority viewpoint
- 2Why is it important to draw attention to the minority position?People will want to reduce the conflict and change attitudes to be closer together
- 3Why is consistency important for social change?A view will be taken more seriously if we truly believe in the cause and repeat our aims/opinions
- 4What are the two forms of consistency?1. Synchronic (all saying the same thing)
2. Diachronic (saying the same thing over a long period of time) - 5What is "Deeper Processing"?Minority must be inspirational to make people seriously reconsider their views
- 6What is the "Augmentation Principle"?When an individual or group is willing to suffer or sacrifice something for the cause
- 7An example of Augmentation...?Media attention
Imprisonment
Death - 8What is the "Snowball Effect"?When social change has a small impact and then grows until the "tipping point" (leading to wide scale change)
- 9What is Social Cryptonesia?The minority position is now the norm and the majority cannot remember a time before the change
- 10How many steps/stages are there is Social Change?Six (6)
- 11Name the stages of social change in orderDrawing Attention
Consistency
Deeper Processing
Augmentation Principle
Snowball Effect
Social Cryptonesia
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- Description
- A brief overview of the process of Social Change (Social Influence unit)
- Created by
- Catherine Honeywell
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