Media

Media

1. Mainstream audience

   • If a media product has a mainstream audience, it will appeal to a wide range of people

2. Niche audience

   • This is when a media product is targeted to a specific group of people

3. The NRS social grade

   • This is a way that media producers can target their audience by their job role and income.
   • The social grades are; E, D, C2, C1, B and A

4. Research Organisations

   • RAJAR
     • Radio Joint Audience Research
   • NRS
     • National Readership Survey
   • BARB
     • Broadcasters Audience Research Board