UNIT 2

UNIT 2

1. IDEA

   • a thought, conception, or notion
   • it is the starting point of a business
   • where do business ideas come from?
     • improve an existing product
     • Improve one aspect of your own business
     • Detect unmet needs of some people.
     • Identify a business opportunity, a market gap
     • Developing a personal hobby in a time of personal need.
     • Copy business ideas that are being successful in other countries
   • Why do ideas fail?
     • Lack of planning about the appropriate location, the right clients, the revenue forecast...
     • Starting the business for the wrong reasons.
     • Inability to manage human resources
     • Poor capital
     • Inappropriate location
     • Excessive expenses
     • Ineffective marketing
     • Customer service
     • Ambition to grow in a short time
     • Errors in financial management

2. IDEA GENERATION TECHNIQUES

   • SCAMPER
     • Substitute?
     • Combine?
     • Adapt?
     • Modify?
     • Put to another use?
     • Eliminate or reduce)
     • Reverse?
   • BRAINSTORMING
     • This process involves engendering a huge number of solutions for a specific problem with emphasis being on the number of ideas.
     • Is based on the following principles:
       • Successful ideas may initially seem absurd or extravagant
       • Creativity is contagious
       • Creativity increases with the association of ideas
       • Creativity is blocked when others criticize the ideas we contribute
   • MINDMAPPING
     • is a visual information management tool that helps us structure, organize, memorize, brainstorm and learn information in a highlly specialized way.
     • we can summarize ideas using figures, arrows and text.
     • The main idea appears inside a rectangle from where the rest information will be born
   • STORYBOARDING
     • visual story to explain or explore
     • pictures, quotes from the user, and other pertinent information are fixed on cork board.
   • ROLE PLAYING
     • each participant can take on a personality or role different from his own.
   • ATTRIBUTE LISTING
     • analytical approach to recognize new forms of a system or product by identifying / recognizing areas of improvement