Mind map
Consumer Behavior Process
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Consumer Behavior Process
1. Need Recognition
- Consumer recognizes a problem
2. Information Search
- Search for more information
3. Evaluation of Alternatives
- Consumer uses the information to evaluate alternatives
4. Purchases Decision
- Buyer's decision about which to purchase
5. Post - Purchase
- Satisfaction / Dissatisfaction
Actors
- Purchaser
- User
- Influencer
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- Description
- Mercadotecnia Mind Map on Consumer Behavior Process, created by Jorge Márquez on 29/10/2021.
- Created by
- Jorge Márquez
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