Mind map
market segmentation
Map content
market segmentation
- dividing a market into smaller segments of buyers with distinct needs, characteristics or behaviors that might require separate marketing strategies or needs.
segmenting customers markets
- geographic segmentation
- dividing a market into different geographical units such as nations, states, regions, counties, cities or even neighborhoods.
- where?
- demographic segmentation
- dividing the market into segments based on variables such as age, life-cycle, gender, income, occupation, education, religion, ethnicity and generation
- what?
- psychograsphic segmentation
- dividing a market into different segments based on social class, lifestyle or personality characteristics.
- who?
- behavioral segmentation
- dividing market into segments based on consumer knowledge, attitudes, uses of a product or responses to a product.
- how?
- geographic segmentation
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- 3 Marketing (customer driven marketing strategy) Mind Map on market segmentation, created by nabihah bie on 16/08/2016.
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- nabihah bie
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