Intro ERP Using GBI Story Global Bike Inc

Intro ERP Using GBI Story Global Bike Inc

1. Founded by John Davis

   • Started Frankestein Bikes
     • In 2000 John and Peter founden GBI

2. GBI Headquarters in Dallas

   • Material planning, finance, administration, HR and IT
     • Manufactures products for the US and export markets and its warehouse manages product distribution for the central US and internet retailers
   • GBI Europe Heidilburg, Germany
     • R&D and Manufacture for Europe
   • San Diego Warehouse
     • West Coast Distribution and Asia Exports
   • Miami Warehouse
     • East Coast Distribution and Latin America Exports

3. Product Strategy

   • Professional and Deluxe
     • Professional
     • Deluxe

4. Manufacturing Strategy

   • Dallas
   • Heidilburg
   • three assembly lines and can produce around 1000 bikes per year
   • Total production capacity is roughly 6000 bikes per year, but can be increased by 15%-20% by using overtime hours and part-time workers.

5. Distribution Network

   • GBI sells its bikes exclusively through well-known and respected Independent Bicycle Dealers (IBDs)
   • GBI has embraced the Internet primarily as an information channel

6. Partner Network

   • GBI has established an extensive partner operation to ensure process continuity between GBI and its partners to deliver best-in-class products for its customers. Special attention has been paid to nurturing strong relationships with suppliers and GBI is generally the largest customer of its main suppliers.

7. IT Strategy

   • During 2009, GBI integrated a shared services model for all IT functions, located in the Dallas office. Along with this move to centralized IT, GBI also implemented SAP ERP (version 6.0).

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