Social learning theory

Social learning theory

1. Bandura / The Bobo doll experiment

   • Procedures
     • aggressive acts in the video e.g. striking with a mallet, verbal aggression
       • Frustrate the children by not allowing them to play with attractive toys
   • Findings
     • aggressive model - children repeated the physically & verbally aggressive behaviour
       • One-third of the grp
       • Follow-up study
         • higher level of aggression in the children's own play
     • Non-aggressive model - children exhibited no aggressive behaviour

2. Modelling

3. Imitation

4. Identification

5. Vicarious reinforcement

6. Mediational process

7. Evaluation

   • Strengths
     • Useful applicants
       • e.g. criminal behaviour
       • violent behaviour in adolescent
         • association with delinquent peer groups
           • behaviour is modelled and rewarded
     • Supporting research on identification
       • Fox
         • Virtually exercising or loitering experiment
   • Limitations
     • Complexity
       • Other potential influences & its complex response/interaction
         • e.g. gender role behaviour
         • e.g. media portrayals, locus of control
         • Difficult to show only one main casual influence
       • Ignores genes (biological)
     • causality
       • delinquency
         • adoption of the same behaviours and values from increased association with deviant peers
           • e.g. low self-control
         • individuals with deviant attitudes seek similar deviant peers
           • Sigel & McCormick 2006
         • Genes could be a factor triggering
   • Identification in SL of health behaviours
     • Media and model for target audience
       • Influence change in health-related behaviours
         • e.g. anti-alcohol ad
       • Message potency may be lost if individuals are unable to identify with given model in the ad

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