72. Seven Basic Emotions Are Universal

Emotions & Moods

• Emotions have physiological correlates, are expressed physically (gestures, facial expressions, etc.), result from specific events, often leading to more actions.
• Moods last longer than emotions, perhaps a day or two. May not be expressed physically, may not come from an event.
• Attitudes have more cognitive, conscious brain component.
• LeDoux (2000) has sown that certain emotions activate certain parts of the brain.

7 Universal Emotions

• Joy
• Sadness
• Contempt
• Fear
• Disgust
• Surprise
• Anger
• The 7 basic emotions - Do you recognise all facial expressions? (Embed)

Takeaways

• The 7 emotions are shown by facial expressions and are universal.
• If using pictures to communicate use one of the seven basic emotions to communicate more clearly.
• People read emotions fairly well from photos.
• Decide which emotions drive your target audience.