Consumer Behaviour notes
32 notes by 27 users
This page gathers over 20 user-made Consumer Behaviour notes, covering purchase decisions, response models and culture. They offer university students and professional candidates material to practise these topics, and teachers material to use in their teaching; most are university-level, with some school-level material. Browse the notes and choose a topic to explore.
Select topic
- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Notes
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Understanding Consumers Consumer Product Acquisition Process Motive Development Information Gathering Proposition Evaluation Proposition Selection Acquisition/Purchase Re-evaluation Use of Classical Conditioning in Marketing Jingles in adver...
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Marketing 11 Chapter 2 Notes 2.1 Consumer Demand Consumer = person who uses a product Customer = person who buys a product Sometimes used interchangeably Customer not always a consumer Gatekeeper = normally a parent or guardian (a consumer who is...
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Factors Affecting Consumer Decisons Financial Decisions: Consumers need to make the important decisions on how much of their income to save and spend. Consumers develop financial plans called budgets that outline intended income and spending over ...
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Consumer Behaviour Consumer behaviour Marketers must understand consumer behaviour in order to satisfy their needs.Consumer behaviour: processes of individuals/groups actions to select/purchase goods/services/experiences to satisfy thei...
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Chapter 1 - summary Consumer Behavior is the study of the processes involved when individuals / groups select, purchase, use/dispose of products, services, ideas or experiences to satisfy needs and desires. Theory used by marketers and a...
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1_Chapter 1 - summary Consumer Behavior is the study of the processes involved when individuals / groups select, purchase, use/dispose of products, services, ideas or experiences to satisfy needs and desires. Theory used by marketers and a...
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Chapter 2: Understanding How Consumers Make Purchase Decisions - creado desde un Mapa Mental Outlining the Decision-Making Process Customers Go Through a Five-Stage Decision-Making Process
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Consumer Decision Process - created from Mind Map 1. Problem RecognitionHow consumers recognize the problem. Examples Malfunction of a current purchase Prompted in a variety of ways
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Culture Understanding consumer behaviour in a cross-cultural environment is an essential part of marketing activities in a world that is becoming more consumer-centric. As markets are becoming increasingly globalised, the nee...
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Psych marketing final exam Lecture 18 - Personality DESCRIBING PERSONALITY "A set of unique physiological characteristics that influences how a person responds to his or her environment" personality traits are steady over tim...
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4 Hierarchy of Response Models - created from Mind Map AIDA Attention (Cognitive) Interest & Desire (Affective) Action (Behavioral) Hierarchy of Effects Awareness & Knowledge (Cognitive) Liking, Preference & Conviction (Affective) Purchase (Behavioral) Innovation Adoption...
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Non-factors affect decision making Culture/social class, e.g. importance of cleanliness Reference groups, e.g. a change after graduation Family/household, e.g. family brands Change in financial status, e.g. retrenchment Previous purchase decisions Indi...
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Comm 287: Shop till you Drop - using products to convey social status/ superiority - laid out consumption as a way of defining self - After WW2 american culture takes a shiftt - suppliers of objects now were streaming the products at cheape...
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Understanding China´s Wealthy - created from Mind Map Big picture, Gathering and Evaluation of Data, Summary FACTS • 2015- 4th largest concentration of wealthy (4.4 million) •Chinese consumer purchase 60% of the LG in China • 4 richiest cities: Shanghai, Beijing, Guangzh...
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What to buy What to do: Most goods and services are available from more than one retailer or e-tailer. Often the same product costs different amounts at different stores or sites. Shopping around to obtain the best deal is referr...
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Untitled
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Business Midterm - created from Mind Map Product Motives: the reasons why consumers buy particular products and brands Different types of Goods Emotional
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94. People may care about time more than they care about money Gif Source: https://media.giphy.com/media/l0HFkA6omUyjVYqw8/source.gif The majority of users are more likely to spend their money on a product if there is a personal connection, or a positive experience is associ...
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Digital consumer - created from Mind Map Digital detox Device ownership New lifestyle
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Marketing strategy based on information search Habitual Limited Extended
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segment - created from Mind Map heavy users 20/80 D Age Gender Social Class and Income Family Structure Race and Ethnicity P&G feminine toothpaste G
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Week 2: Consumer Behaviour & Market Analysis - created from Mind Map VAC - main aspects Value creation Consumer decision making process
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100 - People Value a Product More Highly When it's Physically in Front of Them 100 - People Value a Product More Highly When it's Physically in Front of Them Main Idea - People value a product higher when it's physically in front of them, as opposed to seeing a photo or readi...
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4. There's a Special Part of the Brain Just for Recognizing Faces A special part of the brain has a specific purpose to recognize faces, called fusiform face area (FFA) The FFA allows faces to bypass the brain's usual interpretive channels, making faces easier and quicker to recogni...
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Mood Influences the Decision-Making Process Mood and How People React Some people make their decisions intuitively while others make more deliberate ones. The estimated value will be higher when people are in their "natural" mood.
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People Make Most Decisions Unconsciously Customers Might Not Know What They Want The unconscious mind has evolved to make decisions for the conscious. This does not mean it is for irrational reasons. The unconscious usually goes by the rules or guidelines we...
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Need recognition - created from Mind Map Psychological needs Functional needs Information search
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Individual Decision Making Rational Perspective of Consumers - Integrate information into their decision while weighing pros and cons Purchase Momentum - When w...
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People Want More Choices And Information Than They Can Pocess Limit Limit your choices to make processing information easier. Most people want plenty of options.
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92 PEOPLE WANT MORE CHOICES AND INFORMATION TN THEY AN PROCESS Too many choices paralyzes the thought process People can only remember three or four things at a time. Resist the impulse to provide your customers with a large number of choices.
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Marketing
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CONSUMERS’ IMPACT ON MARKETING STRATEGY - creado desde un Mapa Mental understanding consumer behaviour is good business. A basic marketing concept states that firms exist to satisfy consumers’ needs. These needs can only be satisfied to the extent that marketers understand the people or...
More Consumer Behaviour resources
About consumer behaviour notes
GoConqr OriginalConsumer behaviour notes to start with
Start with Consumer Behaviour for an overview of how individuals and groups select and purchase goods and services. Then read Understanding Consumers for a look at the acquisition process, from developing a motive and gathering information to purchase and re-evaluation.
For a closer look at decisions, the note on the consumer decision process starts with problem recognition. Another note sets out response models, including AIDA and the hierarchy of effects. Culture takes a cross-cultural view, while Individual Decision Making offers another topic to explore.
Revise with notes
Read one note at a time and write a short summary of its main points. Compare the stages in the decision-process note with those in Understanding Consumers. If you want a visual overview, switch to a mind map on the unit page; use its quizzes when you are ready to check your understanding.
Choose a note and make a start.
Frequently asked questions
Which note should I start with?
Start with Consumer Behaviour for an overview of the subject. Understanding Consumers is a useful next step if you want to follow the acquisition process, including information gathering, selection, purchase and re-evaluation. You can then look at the note on the consumer decision process for more on problem recognition.
Are the notes free to use?
Yes. Every note listed here is free to open and study without an account. The notes were made by GoConqr users, not by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.
Who are these notes for?
Most of the notes are at university level, so university students and professional candidates can use them to practise topics such as purchase decisions and response models. Teachers can use them as ready-made material. There is also some school-level material among the notes.