Consumer Behaviour quizzes
78 quizzes by 55 users · Page 1 of 2
This GoConqr page gathers consumer behaviour quizzes on buying decisions, attitudes, social influence and neuromarketing. With more than 50 quizzes from over 40 users, it offers university students and professional candidates questions to practise, and teachers material to use; a few quizzes also suit school students. Pick a topic and try a quiz.
Select topic
- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Quizzes
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61 questionsTest 1 Chapter 1, 3, 5
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14 questionsIntroduction to Neuromarketing What is "neuromarketing"?
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20 questions7 Hemispheric lateralisation refers to:
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95 questionsConsumer Behavior Questions The marketing concept:
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53 questionsConsumer Behaviour MidTerm What is the basic consumption process?
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10 questionsLECTURE 3: THE 'WHYS' OF CONSUMPTION + THE BUYER DECISION PROCESS
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32 questionsJbee exam
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55 questionsMarketing - Quiz 5 Which of the following statements about the S-O-R (Stimulus, Organism, Response) model is not correct?
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60 questionsConsumer Behaviour Exam 3 A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in wha...
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44 questionsUntitled What is marketing definition?
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34 questionsMarketing 509
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31 questionsChapter 4 The casual, unintentional acquisition of knowledge takes place during whichtype of learning process?
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23 questionsChapter 8: Attitude Change and Interactive Communications
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50 questionsMarketing Lecture 3 Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
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25 questionsChapter 5 Some people are motivated by utilitarian needs, which emphasize what?
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24 questionsMarketing Principles chapter 5 All the individuals and households that buy or acquire goods and services for personal consumption are know...
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25 questions4. Decision-Making Which of the following is NOT a type of consumer decision-making?
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20 questions4 According to the text, 'extinction' refers to:
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24 questionsConsumer Behaviour Weeks 4 & 5 What is the attribute?
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23 questionsUntitled During the late 1800s manufacturers had the most power in the supply chain...
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15 questionsENTR 410 Quiz 3 A child in the United States is exposed to many values including achievement and success, freedom, individu...
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27 questionsWhat Motivates People / People Are Social Animals. You're more at risk of losing your customer right after a reward is reached.
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20 questionsCB Unit-1 Kindly select correct options. At the end of test you will shown score..
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7 questionsBranding and advertising lecture 2 consumers and brands
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7 questionsConsumer Behaviour - Weeks 1-4 Consumer behavior explains how individuals make decisions to spend their available resources
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15 questionsNeuromarketing Methods: FMRI and EEG FMRI measures changes in the ratio of oxygenated/deoxygenated blood in the brain when people engage in tasks
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13 questionsChap 6
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10 questionsChapter Four Quiz For the purchase of a smartphone, a third-party testing organization anticipates that many consumers use pr...
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4 questionsUntitled What are the Four types of consumer behaviors?
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7 questionsMarketing 371 exam #2 quiz Group influence refers to ways in which group members influence attitudes, opinions, and behaviors of other...
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7 questionsConsumer Behaviour Week 6 & 7 Which is not one of Katz’s attitude functions?
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11 questions1. Introduction to Consumer Behaviour The free flow of information on the web has been described as:
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2 questionsEthical consumerism What is meant by behavior-intention gap in ethical consumerism?
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7 questionsMid Term Exam Questions
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105 questionsUntitled
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55 questionsUntitled
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46 questionsMidterm Which psychological bias is associated with the following dark pattern: Confirm-shaming?
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29 questionsChapter 3 Researchers have found that sensations we experience when considering a product subtly influence how we thi...
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21 questionsChapter 6
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28 questionsChapter 1
More Consumer Behaviour resources
About consumer behaviour quizzes
GoConqr OriginalConsumer behaviour quizzes to explore
The quizzes on this page cover both broad questions and particular topics. Test 1 begins with a definition of consumer behaviour, while Consumer Behavior Questions includes questions on the marketing concept. For a topic-specific check, Consumer Behaviour Weeks 4 & 5 asks about attributes, consequences and values.
Choose a starting point
Start with Test 1 if you want to practise a broad definition. If you are studying social influence, the quiz on Marketing 371 exam topics asks about group and family influence. For neuromarketing, Introduction to Neuromarketing introduces the subject, while Neuromarketing Methods: FMRI and EEG asks about those methods.
Use quizzes alongside other formats
After a quiz, note the topics you want to revisit. Switch to a mind map or flashcards on the Consumer Behaviour unit page when you want to review those topics in another format, then return to a quiz for more practice. Choose a quiz that matches what you are studying now.
Frequently asked questions
Which quiz is a good place to start?
Try Test 1 for a broad starting point: it begins with a definition of consumer behaviour. If you want to focus on one topic instead, Introduction to Neuromarketing asks what neuromarketing is and looks at tools used to measure consumers’ responses to brands.
What topics do these quizzes cover?
The listed quizzes include questions on consumer buying behaviour, attitudes, group influence and neuromarketing. Consumer Behaviour Weeks 4 & 5 asks about attributes, consequences and values, while Consumer Behaviour Week 6 & 7 includes questions on attitude functions and a purchase decision.
Are the quizzes free to use?
Yes. Every quiz listed here is free to open, study and take without an account. The quizzes were made by GoConqr users, not by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.