Consumer Behaviour flashcards
173 flashcard decks by 96 users · Page 1 of 5
This Consumer Behaviour page on GoConqr gathers flashcards on topics from motivation and attitudes to decision making and culture. University students and professional candidates can practise key terms and ideas, while teachers can find material for their classes. There are over 160 flashcard decks, mostly at university level, with some school-level material. Pick a deck and start exploring.
Select topic
- Consumer behaviour models and theories6
- Factors influencing consumer behaviour64
- Consumer types and market segmentation20
- Consumer motivation, personality and self-concept33
- Consumer perception and neuromarketing35
- Consumer learning and memory14
- Consumer attitudes and persuasion39
- Cultural influences on consumer behaviour36
- Social influences on consumer behaviour15
- Consumer decision-making process153
- Online and in-store shopping40
- Diffusion of innovation6
- Ethical consumption7
- Consumer behaviour and marketing strategy18
Flashcards
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32 cardsCh3 - Consumer behaviour - Learning and Memory
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26 cardsConsumer Behavior - Attitude Katz' attitude functions
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111 cardsUntitled
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122 cardsConsumer Behavior Model of Motivation
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34 cardsMKT - SW 4 - Consumer Behaviour Analysis / Business Markets (34) MKT - SW 4 - Consumer behaviour analysis / Business markets (5-Step: Understand the marketplace...)
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28 cardsCelebrity Endorsement and Persuasion
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35 cardsMKTG 101. 4. Consumer Behaviour Aspirational Reference Group
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28 cardsMERC: Chapter 5 Consumer Buying Behavior
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200 cardsConsumer Behaviour Definitions Definitions for Consumer Behaviour
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161 cardsConsumer Behaviour Exam Revision What is Consumer Behaviour ???
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112 cardsCB2 contact in a reference group that does not involve face-to-face interaction
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119 cardsMKT 450 Final Exam to sell more of your product a company must
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142 cardsSegmentation, branding, consumer behavior Identify the stages of the buyer decision making process
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68 cardscommerce half-yearly study name and give a breif desrciption of personal decisions affecting the quality of life
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20 cardsLecture 2 Search, Experience and Credence Qualities
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76 cardsBSNS103 - MID TERM 2
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100 cardsConsumer Behaviour
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91 cardsConsumer behavior midterm
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45 cardsConsumer Learning and Attitudes what is learning?
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77 cardsConsumer Culture and Behaviour
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49 cardsConsumer Behaviour Definitions The Marketing Concept
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33 cardsTopic 10: Attitudes What is an attitude? What is an attitude object?
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38 cardsConsumer Behaviour Chapter 5 Perception
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36 cardsTopic 9 Values What is a value?
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47 cardsLectures 3+4
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24 cardsConsumer Behaviour Chapter 4 Personality and Self-concept
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34 cardsTopic 5 Shopping Behaviour Explain the 3 Perspectives on Decision-Making
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63 cardsChapter 5 Consumer behaviour
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42 cardsMART212 - L19 to final Define presence and direction (relationships between variables)
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18 cardsConsumers As Decision Makers: Learning & Attitudes How do consumers learn?
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27 cardsWeek 4: Buyer behaviour
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32 cards310 exam 1 review: chapter 5 & 6 attitude formation and persuasion mkt 310 exam 1 review chapter 5
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31 cardsCulture and Consumer Behaviour what is culture
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32 cardsConsumer Behaviour Principles in Attribution
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47 cardsTest 2 Prep
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49 cardsConsumer Behavior Midterm - Chapter 3
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16 cardsConsumer Behaviour Chapter 7 Attitudes
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27 cardsMotivation and Involvement what is motivation?
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23 cardsSubculture & Identity
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51 cardschapter 6
More Consumer Behaviour resources
About consumer behaviour flashcards
GoConqr OriginalConsumer behaviour flashcards to explore
These user-made decks approach the unit from different angles. Consumer Behavior includes cards on motivation, needs and emotion. Consumer Behavior - Attitude covers attitude functions and the ABC Model of Attitudes. For a more focused topic, Celebrity Endorsement and Persuasion includes cards on persuasion and brand credibility.
How to use the decks
Start with Consumer Behaviour Definitions if you want to review terms, or choose a topic deck that matches what you are studying. Work through a few cards, then return to those you found difficult. Try explaining each term in your own words before checking the card.
When you want a visual overview, switch to a mind map on the unit page. A quiz there can offer a different way to check your recall. Choose a deck that fits your current topic and give it a try.
Frequently asked questions
Which flashcard deck could I start with?
Consumer Behaviour Definitions is a useful starting point if you want to review terms. If you are focusing on motivation, Consumer Behavior includes cards on needs, motives and emotion. You can then move to a more specific deck, such as Consumer Behavior - Attitude.
What topics do the flashcards cover?
The decks cover motivation, attitudes, learning, decision making, culture and more. For example, Consumer Behavior includes needs and motives, while Celebrity Endorsement and Persuasion looks at persuasion and brand credibility. Other listed decks focus on topics including lifestyle, family and social class.
Are these flashcards free to use?
Yes. Every resource listed on this page is free to open and study without an account. The decks were made by GoConqr users rather than by GoConqr. A free account also lets you save quiz scores and make your own quizzes, mind maps, flashcards and notes.