8891141
Descripción
Test por Kathleen Keller, actualizado hace más de 1 año
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Creado por Kathleen Keller
hace alrededor de 7 años
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Pregunta 1
Pregunta
Jim determined that his company should use local newspapers to target all of the consumers in a local market. Which important decision about media did he make?
Respuesta
-
Evaluation
-
Scheduling
-
Selection
-
Type
Pregunta 2
Pregunta
Adam called the mall manager to ask if the landscaping job he had performed was satisfactory. This is an example of which step in the selling process?
Respuesta
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Pregunta 3
Pregunta
Kevin uses the telephone directory to call potential customers for his company. This is an example of which step in the selling process?
Respuesta
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Pregunta 4
Pregunta
Food Lion receives a discount on the costs of Coca-Cola products if it allows them to be placed on the end of an aisle. This is an example of which type of trade, industrial, or business sales promotion?
Respuesta
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Pregunta 5
Pregunta
Cathy purchased a Dell computer for the first time. As part of the purchase, Dell provided an in-home teacher to help her learn the new features of the computer. This is an example of which public relations tool?
Respuesta
-
Consumer education
-
Product placement
-
Sponsorships
-
Web sites
Pregunta 6
Pregunta
Coca-Cola recognized a need for more sales staff in the coastal areas of North Carolina during peak summer times. This is an example of which responsibility or decision of a sales-force manager?
Respuesta
-
Compensation and motivation
-
Define sales goals and processes
-
Determine sales-force structure
-
Sales-force evaluation
Pregunta 7
Pregunta
Sam determined that his company should advertise its new product at the Daytona 500 to maximize the reach of the advertisement and increase the brand awareness. Which important decision about media did he make?
Respuesta
-
Evaluation
-
Scheduling
-
Selection
-
Type
Pregunta 8
Pregunta
Crest sent a single-use package of a new toothpaste product to every household in Wilmington. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Pregunta 9
Pregunta
Proctor & Gamble promotes its Tide brand during NASCAR races. This is an example of which major type of advertising?
Respuesta
-
Business
-
Institutional
-
Product
-
Publicity
Pregunta 10
Pregunta
Harris Teeter offers customers the opportunity to enroll in its VIC system and accrue points redeemable for a free turkey at Thanksgiving. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Pregunta 11
Pregunta
Each December, Hannah meets with her sales staff individually to review his or her performance. This is an example of which responsibility or decision of a sales-force manager?
Respuesta
-
Determine sales-force structure
-
Recruitment and training
-
Compensation and motivation
-
Sales-force evaluation
Pregunta 12
Pregunta
The Charlotte Hornets is in the process of deciding which soft drink vendor it should use in its arena. The Hornets asked both Coke and Pepsi to discuss the features, benefits, and equipment options each provides. This is an example of which step in the selling process?
Respuesta
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Pregunta 13
Pregunta
Each year, Food City grocery store buys the naming rights to the NASCAR race at Bristol Motor Speedway. This is an example of which public relations tool?
Respuesta
-
Consumer education
-
Product placement
-
Sponsorships
-
Web sites
Pregunta 14
Pregunta
Apple Computer trains its sales team to understand and convey to customers the key advantages its products has over other manufacturers’ products. This is an example of which step in the selling process?
Respuesta
-
Approaching the customer and probing needs
-
Developing and proposing solutions
-
Handling objections
-
Qualifying leads
Pregunta 15
Pregunta
Joan determined that Bill wants to buy a new car with a five-star crash rating, seating for six, and doors that open automatically. This is an example of which step in the selling process?
Respuesta
-
Approaching the customer and probing needs
-
Closing the sale
-
Developing and proposing solutions
-
Following up
Pregunta 16
Pregunta
Bank of America purchased the naming rights to a local sports event in North Carolina. This is an example of which major type of advertising?
Respuesta
-
Business
-
Institutional
-
Product
-
Publicity
Pregunta 17
Pregunta
Publisher’s Clearinghouse offers customers a chance to become a millionaire if the customer provides personal information and agrees to receive promotional ads. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Pregunta 18
Pregunta
When customers purchase a Land Rover, they are given the opportunity to learn and test their skills and abilities on the Land Rover Driving Course. This is an example of which public relations tool?
Respuesta
-
Consumer education
-
Product placement
-
Sponsorships
-
Websites
Pregunta 19
Pregunta
A local company recently issued a press release that it would be increasing salaries of its staff by 10%. This is an example of which function of a public relations department?
Respuesta
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Product publicity
Pregunta 20
Pregunta
Sam’s Wholesale allows manufacturers to give free samples and highlight the products’ features and benefits to customers in its frozen foods section. This is an example of which type of trade, industrial, or business sales promotion?
Respuesta
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Pregunta 21
Pregunta
Kevin’s manager has asked him to boost his sales to industrial manufacturers by 10 percent in the next two years. This is an example of which responsibility or decision of a sales-force manager?
Respuesta
-
Compensation and motivation
-
Define sales goals and processes
-
Determine sales-force structure
-
Recruitment and training
Pregunta 22
Pregunta
Jill received a public service award from a local company. The company sent a notice to the local television stations highlighting the award and recipient. This is an example of which function of a public relations department?
Respuesta
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Press relations
Pregunta 23
Pregunta
When Microsoft Office 2007 first arrived in the market, Microsoft sent representatives to local retailers to help store employees understand all of the features and benefits of the product. This is an example of which type of trade, industrial, or business sales promotion?
Respuesta
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Pregunta 24
Pregunta
Ted road tested a minivan with a customer. He sits with the customer and discusses financing options and the warranty. This is an example of which step in the selling process?
Respuesta
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Pregunta 25
Pregunta
Motion Industries sells bolts, washers, and other industrial parts to hundreds of manufacturers. Which style of communication between company and customer would be most beneficial?
Respuesta
-
Advertising and sales promotion
-
Conventions
-
Personal selling
-
Store demonstrations
Pregunta 26
Pregunta
Bausch & Lomb offered a free travel-sized version of its Renu contact lens solution with any purchase of a 12 oz bottle. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Coupon and rebate
-
Loyalty or frequency program
-
Premium
Pregunta 27
Pregunta
Hyundai Motor Company aired an advertisement comparing its company to other major brands. This is an example of which major type of advertising?
Respuesta
-
Business
-
Institutional
-
Product
-
Publicity
Pregunta 28
Pregunta
Ride Makerz is a unique interactive store where customers can custom build their own remote control toy car or truck. Which style of communication between company and customer would be most beneficial?
Respuesta
-
Advertising and sales promotion
-
Conventions
-
Personal selling
-
Store demonstrations
Pregunta 29
Pregunta
Pepsi ran a promotion at a local college football stadium and gave away free samples of its latest product. This event attracted several members of the local media. This is an example of which public relations tool?
Respuesta
-
Consumer education
-
New-product publicity
-
Product placement
-
Sponsorships
Pregunta 30
Pregunta
Every year, thousands of home builders from across the nation travel to Orlando in February to see the latest products and services offered by manufacturers. This is an example of which type of trade, industrial, or business sales promotion?
Respuesta
-
Meetings, conventions, and trade shows
-
Store demonstrations
-
Trade allowances
-
Training
Pregunta 31
Pregunta
Hilton Hotels rewards customers for spending 16 nights in a Hilton brand hotel. The customer can choose to receive free hotel nights, airline tickets, or car rentals. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Loyalty or frequency program
-
Premium
-
Sampling
Pregunta 32
Pregunta
General Mills frequently teams with local newspapers to deliver advertisements to customers with an offer to take $1.00 off any single box of cereal in the local grocery store. This is an example of which type of consumer sales promotion?
Respuesta
-
Contest or sweepstakes
-
Coupon and rebate
-
Loyalty or frequency program
-
Premium
Pregunta 33
Pregunta
Bill visits businesses in the Guilford County area in hopes of selling products for his company. This is an example of which step in the selling process?
Respuesta
-
Closing the sale
-
Developing and proposing solutions
-
Following up
-
Generating leads
Pregunta 34
Pregunta
Apple released a notice about its new music and video unit. This is an example of which function of a public relations department?
Respuesta
-
Crisis management
-
Employee and investor relations
-
Lobbying
-
Product publicity
Pregunta 35
Pregunta
After selling 25 iPods, a salesperson receives an iPod car charger from the manufacturer. This is an example of which type of trade, industrial, or business sales promotion?
Respuesta
-
Free merchandise
-
Store demonstrations
-
Trade allowances
-
Training
Pregunta 36
Pregunta
Campbell’s Soup is advertising a new flavor of soup on television. Its goal is to let as many potential consumers know about the product as possible. This is an example of which goal of promotion?
Respuesta
-
Inform
-
Persuade
-
Remind
-
Strategize
Pregunta 37
Pregunta
Crest toothpaste mails coupons to homeowners twice a year and frequently advertises during the dinner hours for most families. This is an example of which goal of promotion?
Respuesta
-
Inform
-
Persuade
-
Remind
-
Strategize
Pregunta 38
Pregunta
Planter’s purchases promotional space in Southern Living to convey its message to a target market. This is an example of which component of the promotional mix?
Respuesta
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Pregunta 39
Pregunta
General Mills advertises its new breakfast cereal in local Sunday newspapers. This is an example of which component of the communication process?
Respuesta
-
Feedback
-
Message transmission
-
Receiver and decoding
-
Sender and encoding
Pregunta 40
Pregunta
Gatorade offers a free case of product to retailers in an effort to improve the chances it will sell a new product. This is an example of which factor affecting the promotional mix the most?
Respuesta
-
Available funds
-
Push and pull strategies
-
Stage in the PLC
-
Type of buying decision
Pregunta 41
Pregunta
A local company was recognized in the newspaper for helping Habitat for Humanity by encouraging its workers to donate time on the weekends to build houses. This is an example of which component of the promotional mix?
Respuesta
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Pregunta 42
Pregunta
Craftsman has recently introduced a new socket set. This is an example of which factor affecting the promotional mix the most?
Respuesta
-
Available funds
-
Push and pull strategies
-
Stage in the PLC
-
Type of buying decision
Pregunta 43
Pregunta
John is a sales associate with Belk’s. He is responsible for informing and persuading customers to make a purchase. This is an example of which component of the promotional mix?
Respuesta
-
Advertising
-
Personal selling
-
Public relations
-
Sales promotions
Pregunta 44
Pregunta
The target market for a new car is classified as married couples, middle-aged, and middle-income wage earners. This is an example of which component of the communication process?
Respuesta
-
Feedback
-
Message transmission
-
Receiver and decoding
-
Sender and encoding
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