Quiz
OBJECTIVE 6 PRACTICE TEST
Questions in this quiz (44)
1Jim determined that his company should use local newspapers to target all of the consumers in a local market. Which important decision about media did he make?
- AEvaluation
- BScheduling
- CSelection
- DType
2Adam called the mall manager to ask if the landscaping job he had performed was satisfactory. This is an example of which step in the selling process?
- AClosing the sale
- BDeveloping and proposing solutions
- CFollowing up
- DGenerating leads
3Kevin uses the telephone directory to call potential customers for his company. This is an example of which step in the selling process?
- AClosing the sale
- BDeveloping and proposing solutions
- CFollowing up
- DGenerating leads
4Food Lion receives a discount on the costs of Coca-Cola products if it allows them to be placed on the end of an aisle. This is an example of which type of trade, industrial, or business sales promotion?
- AMeetings, conventions, and trade shows
- BStore demonstrations
- CTrade allowances
- DTraining
5Cathy purchased a Dell computer for the first time. As part of the purchase, Dell provided an in-home teacher to help her learn the new features of the computer. This is an example of which public relations tool?
- AConsumer education
- BProduct placement
- CSponsorships
- DWeb sites
6Coca-Cola recognized a need for more sales staff in the coastal areas of North Carolina during peak summer times. This is an example of which responsibility or decision of a sales-force manager?
- ACompensation and motivation
- BDefine sales goals and processes
- CDetermine sales-force structure
- DSales-force evaluation
7Sam determined that his company should advertise its new product at the Daytona 500 to maximize the reach of the advertisement and increase the brand awareness. Which important decision about media did he make?
- AEvaluation
- BScheduling
- CSelection
- DType
8Crest sent a single-use package of a new toothpaste product to every household in Wilmington. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BLoyalty or frequency program
- CPremium
- DSampling
9Proctor & Gamble promotes its Tide brand during NASCAR races. This is an example of which major type of advertising?
- ABusiness
- BInstitutional
- CProduct
- DPublicity
10Harris Teeter offers customers the opportunity to enroll in its VIC system and accrue points redeemable for a free turkey at Thanksgiving. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BLoyalty or frequency program
- CPremium
- DSampling
11Each December, Hannah meets with her sales staff individually to review his or her performance. This is an example of which responsibility or decision of a sales-force manager?
- ADetermine sales-force structure
- BRecruitment and training
- CCompensation and motivation
- DSales-force evaluation
12The Charlotte Hornets is in the process of deciding which soft drink vendor it should use in its arena. The Hornets asked both Coke and Pepsi to discuss the features, benefits, and equipment options each provides. This is an example of which step in the selling process?
- AClosing the sale
- BDeveloping and proposing solutions
- CFollowing up
- DGenerating leads
13Each year, Food City grocery store buys the naming rights to the NASCAR race at Bristol Motor Speedway. This is an example of which public relations tool?
- AConsumer education
- BProduct placement
- CSponsorships
- DWeb sites
14Apple Computer trains its sales team to understand and convey to customers the key advantages its products has over other manufacturers’ products. This is an example of which step in the selling process?
- AApproaching the customer and probing needs
- BDeveloping and proposing solutions
- CHandling objections
- DQualifying leads
15Joan determined that Bill wants to buy a new car with a five-star crash rating, seating for six, and doors that open automatically. This is an example of which step in the selling process?
- AApproaching the customer and probing needs
- BClosing the sale
- CDeveloping and proposing solutions
- DFollowing up
16Bank of America purchased the naming rights to a local sports event in North Carolina. This is an example of which major type of advertising?
- ABusiness
- BInstitutional
- CProduct
- DPublicity
17Publisher’s Clearinghouse offers customers a chance to become a millionaire if the customer provides personal information and agrees to receive promotional ads. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BLoyalty or frequency program
- CPremium
- DSampling
18When customers purchase a Land Rover, they are given the opportunity to learn and test their skills and abilities on the Land Rover Driving Course. This is an example of which public relations tool?
- AConsumer education
- BProduct placement
- CSponsorships
- DWebsites
19A local company recently issued a press release that it would be increasing salaries of its staff by 10%. This is an example of which function of a public relations department?
- ACrisis management
- BEmployee and investor relations
- CLobbying
- DProduct publicity
20Sam’s Wholesale allows manufacturers to give free samples and highlight the products’ features and benefits to customers in its frozen foods section. This is an example of which type of trade, industrial, or business sales promotion?
- AMeetings, conventions, and trade shows
- BStore demonstrations
- CTrade allowances
- DTraining
21Kevin’s manager has asked him to boost his sales to industrial manufacturers by 10 percent in the next two years. This is an example of which responsibility or decision of a sales-force manager?
- ACompensation and motivation
- BDefine sales goals and processes
- CDetermine sales-force structure
- DRecruitment and training
22Jill received a public service award from a local company. The company sent a notice to the local television stations highlighting the award and recipient. This is an example of which function of a public relations department?
- ACrisis management
- BEmployee and investor relations
- CLobbying
- DPress relations
23When Microsoft Office 2007 first arrived in the market, Microsoft sent representatives to local retailers to help store employees understand all of the features and benefits of the product. This is an example of which type of trade, industrial, or business sales promotion?
- AMeetings, conventions, and trade shows
- BStore demonstrations
- CTrade allowances
- DTraining
24Ted road tested a minivan with a customer. He sits with the customer and discusses financing options and the warranty. This is an example of which step in the selling process?
- AClosing the sale
- BDeveloping and proposing solutions
- CFollowing up
- DGenerating leads
25Motion Industries sells bolts, washers, and other industrial parts to hundreds of manufacturers. Which style of communication between company and customer would be most beneficial?
- AAdvertising and sales promotion
- BConventions
- CPersonal selling
- DStore demonstrations
26Bausch & Lomb offered a free travel-sized version of its Renu contact lens solution with any purchase of a 12 oz bottle. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BCoupon and rebate
- CLoyalty or frequency program
- DPremium
27Hyundai Motor Company aired an advertisement comparing its company to other major brands. This is an example of which major type of advertising?
- ABusiness
- BInstitutional
- CProduct
- DPublicity
28Ride Makerz is a unique interactive store where customers can custom build their own remote control toy car or truck. Which style of communication between company and customer would be most beneficial?
- AAdvertising and sales promotion
- BConventions
- CPersonal selling
- DStore demonstrations
29Pepsi ran a promotion at a local college football stadium and gave away free samples of its latest product. This event attracted several members of the local media. This is an example of which public relations tool?
- AConsumer education
- BNew-product publicity
- CProduct placement
- DSponsorships
30Every year, thousands of home builders from across the nation travel to Orlando in February to see the latest products and services offered by manufacturers. This is an example of which type of trade, industrial, or business sales promotion?
- AMeetings, conventions, and trade shows
- BStore demonstrations
- CTrade allowances
- DTraining
31Hilton Hotels rewards customers for spending 16 nights in a Hilton brand hotel. The customer can choose to receive free hotel nights, airline tickets, or car rentals. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BLoyalty or frequency program
- CPremium
- DSampling
32General Mills frequently teams with local newspapers to deliver advertisements to customers with an offer to take $1.00 off any single box of cereal in the local grocery store. This is an example of which type of consumer sales promotion?
- AContest or sweepstakes
- BCoupon and rebate
- CLoyalty or frequency program
- DPremium
33Bill visits businesses in the Guilford County area in hopes of selling products for his company. This is an example of which step in the selling process?
- AClosing the sale
- BDeveloping and proposing solutions
- CFollowing up
- DGenerating leads
34Apple released a notice about its new music and video unit. This is an example of which function of a public relations department?
- ACrisis management
- BEmployee and investor relations
- CLobbying
- DProduct publicity
35After selling 25 iPods, a salesperson receives an iPod car charger from the manufacturer. This is an example of which type of trade, industrial, or business sales promotion?
- AFree merchandise
- BStore demonstrations
- CTrade allowances
- DTraining
36Campbell’s Soup is advertising a new flavor of soup on television. Its goal is to let as many potential consumers know about the product as possible. This is an example of which goal of promotion?
- AInform
- BPersuade
- CRemind
- DStrategize
37Crest toothpaste mails coupons to homeowners twice a year and frequently advertises during the dinner hours for most families. This is an example of which goal of promotion?
- AInform
- BPersuade
- CRemind
- DStrategize
38Planter’s purchases promotional space in Southern Living to convey its message to a target market. This is an example of which component of the promotional mix?
- AAdvertising
- BPersonal selling
- CPublic relations
- DSales promotions
39General Mills advertises its new breakfast cereal in local Sunday newspapers. This is an example of which component of the communication process?
- AFeedback
- BMessage transmission
- CReceiver and decoding
- DSender and encoding
40Gatorade offers a free case of product to retailers in an effort to improve the chances it will sell a new product. This is an example of which factor affecting the promotional mix the most?
- AAvailable funds
- BPush and pull strategies
- CStage in the PLC
- DType of buying decision
41A local company was recognized in the newspaper for helping Habitat for Humanity by encouraging its workers to donate time on the weekends to build houses. This is an example of which component of the promotional mix?
- AAdvertising
- BPersonal selling
- CPublic relations
- DSales promotions
42Craftsman has recently introduced a new socket set. This is an example of which factor affecting the promotional mix the most?
- AAvailable funds
- BPush and pull strategies
- CStage in the PLC
- DType of buying decision
43John is a sales associate with Belk’s. He is responsible for informing and persuading customers to make a purchase. This is an example of which component of the promotional mix?
- AAdvertising
- BPersonal selling
- CPublic relations
- DSales promotions
44The target market for a new car is classified as married couples, middle-aged, and middle-income wage earners. This is an example of which component of the communication process?
- AFeedback
- BMessage transmission
- CReceiver and decoding
- DSender and encoding
Information
- Description
- High School practice test for the promotional mix.
- Author
- Kathleen Keller
- Language
- English
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- 896
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