Oticon

Oticon

1. Stakeholders

   • Customers
   • Option Staff
   • Opticon's competitors

2. Triggers for Change

   • Improving Time to Market
   • Profits down
   • Improve communication
   • Customers not getting the right level of support
   • 30% productive increase required over 3 years
   • Improve the quality of their products
   • Multi skilling

3. Classifying the change

   • Gamma Level
   • Top Down
     • Wholesale department changes
   • Radical
   • Revolutionary
   • Morphogenic

4. Culture

   • The Clockwork orginisation
   • Club / Zeus
     • Focuses on the goals
     • little analysis
   • Deontology Orginisation
   • Post Modernist Organisation
   • Suits the Dionysus type culture
   • Paradigm Shift
   • Project Working

5. Change Agents

   • Sponsor - Kolind
   • Critic
     • Managers
   • Inventor
     • Managers now Project leaders
   • Champion
     • Kolind

6. Barriers to Change

   • Low Morale
   • Fear of change
   • New arrangements didn't suit all staff members
   • Staff required to multi skill

7. Power and Politics

   • Coercive
   • Formal Structures abandoned
   • Flatten management structure
   • Managers losing their power bases

8. PESTLE

   • Tech
   • Economic
   • Social

9. Burnes 2000