BLACKPOOL - THE BUTLER MODEL - created from Mind Map

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STAGE 1 - EXPLORATION

STAGE 2 - INVOLVEMENT

STAGE 3 - DEVELOPMENT

STAGE 4 - CONSOLIDATION

STAGE 5 - STAGNATION

STAGE 6

18th century - Only people to visit were the landed gentry who used the beach

Henry Banks bought Lanes End estate

Railway line built from Poulton to Blackpool - thousands of day trippers now visited

built the first holiday cottage in the 1820's

1856-1870 the promenade was built

1863 North Pier opened

In 1872 there was 850,000 visitors

1878 the winter gardens opened

1891-1894 Blackpool Tower was built

1931 brought 3,850,000 visitors

1972 Blackpool Zoo opened

Now 3 railway stations in Blackpool

DECLINE

REJUVENATION

Visitor nights declined from 16million to 10.2 million

Average annual hotel occupancy dropped to 22%

In 1990 the Sea Life centre opened to try and rejuvenate the town

In 2003 the rejuvenation project started

2004 11 million visitors

2009 new coastal defence scheme developed costing £80 million

26,700 jobs created

expected 7 million extra visitors per year