Flashcards
Audience theories
Cards in this deck (12)
- 1What is the hypodermic needle theory?Suggests that the audience is passive and will automatically absorb the message
- 2Why did the hypodermic needle theory arrive?Media was new so everyone believed what the media said.
- 3Why is the hypodermic needle theory out dated?Audiences have become more active and are more likely to question the message.
- 4What is the two step flow theory?A development of the hypodermic needle theory & suggests that audiences are indirectly influences by opinion makers who have been influenced by the media.
- 5What does the two step theory suggest about media?Media doesn't actually have as big an influence on the audience, but rather social factors.
- 6What is the uses & gratifications theory?Suggests that the audience is an active viewer, who consciously makes their own decisions about what they will engage with, and why
- 7What are the levels of Maslow's hierarchy of needs?Physiological - Breathing, food, etc
Safety - Security of body, morality, etc
Love/belonging - friendship, family
Esteem - confidence, achievement
Self actualisation - Morality, creativity - 8What does Maslow's theory suggest about audiences?It suggests we use media to satisfy some needs on the hierarchy
- 9What are some well known reasons to view media?Escapism - to escape from everyday problems
Personal identity - to see yourself in the media
Personal relationship - being and finding relationship and interaction with media
Education - to learn something - 10What are the 4 player types?achievers, explorers, socialisers, and killers
- 11What are the advantages and disadvantages of viewing audiences as passive?advantages - provides simple answers
disadvantages - takes away the personalities of audiences - 12What are the advantages and disadvantages of viewing audiences as active?Advantages - gives more in depth answer
Disadvantages - underestimates the powerful influencing effect
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- Media Studies (Test) Flashcards on Audience theories, created by lily bevan on 07/01/2018.
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- lily bevan
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