Flashcards
chapter 12
Cards in this deck (12)
- 1a distinct cultural group that exists as an identifiable segment within a larger, more complex societysubcluture
- 2stronger preference for well established brands. perfers to shop at smaller stores. youths are more fashion conscioushispanic subculture
- 313% pf the U.S. population. brand loyal and prefer leading brands over private-label brandsafrican american sub culture
- 4fastest growing racial segment. highly educated and above average household income. increasing buying power. diverse group including 6 major ethicities. 95% live in metropolitan areas and business ownership is high. prefer ads in eglishasian american sub culture
- 5teens, tweens, twixters, shifted from TV to the internet, largest users of text messaging and social networksgenration y
- 6major age subculturesgeneration y, generation x, baby boomers, older consumers
- 7have a lot of needs but limited resources as they are establishing careers and fmailiesgeneration x
- 8more than 40% of the adult population. motivated consumers. economically and politically influential.baby boomers
- 9growing segments due to medical care and declining birthrate and the aging of the large baby boomer segmentolder consumers
- 10three segments of age of the older consumersthe young old, the old and the old old
- 11the age you believe or feel that you arecognitive age
- 12marketers should strive to understand how multiple subcultural memberships jointly influence consumers behaviorsubcultural interaction
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- Flashcards on chapter 12, created by sofiaisabel418 on 17/06/2013.
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- sofiaisabel418 · Jun 2013
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- Feb 19, 2016
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