Flashcards
Qualitative Data
Cards in this deck (6)
- 1Qualitative datainformation not expressed in numbers
collected in early stages of research
suggests variables - 2Interviewsparticipants respond to a series of questions
open-ended
fixed-response - 3Open-ended interviewsparticipants can answer in any way they like and responses are recorded by researcher
What do you think about.....? - 4Fixed-response interviewsparticipants responses are restricted to a range of alternatives supplied by the researcher
Do you think it is ok to..........(yes/no/undecided) - 5Focus groupgroup members are asked about their ideas, opinions and perceptions in a natural setting
usually to gauge opinion about a product (market research)
First step in research: Davies and Fletcher (2001) example - 6Social desirability biaswhen group member's answers are affected by the desire to give socially acceptable answers
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- Western Australian Certificate of Education Psychology Flashcards on Qualitative Data, created by Frank Gaudin on 19/02/2021.
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- Frank Gaudin
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