Flashcards
Chapter 4
Cards in this deck (7)
- 1describe the 3 step writing process1. planning
2. drafting
3. revising - 2list activities in each 3 steps, explain why it helps create better messages1. planning solution- determine goals, analyze audience, gather data, analyze and organize info, choose form
2. drafting solution- be flexible, keep going, use favorite strategies
3. revising solution- revise contents, structure, and format. edit sentences and words. proofread - 3explain what it means to analyze audience when planning a messagewhat is your relationship with audience, what organizational, professional, and personal issues or qualities will affect the response and/or how you will; write message. who will be affected by what you write
- 4explain why good organization is important to you and your audienceyou want the most positive reaction
- 5list and explain 6 channels/formats for written business communication1. letter 2. email 3. brochure 4. website 5. social media 6. combo
how quick message needs to be received, who receiver is, type of message - 6describe format and purpose of 3 basic business communication forms: letter, memo, emailletter- purpose is to represent writer and topic rather formally to recipient. salutation and complimentary close, subject line, attn line, return address, date body
memo- purpose and use has evolved as other bus comm genres have emerged. sent internally, no return/inside address, heading and body basic components
email- internal/external audience. readily available, send to multiple simultaneously. low cost. to, cc, bcc, subject, attachments, message - 7analyze emerging tech-driven forms of comm and factors to consider when using tech in commtext messaging, instant messaging, social networking. driven by audience needs and expectations as well as writer's goals and purpose