Social Change

Question	Answer
What is the first step for creating social change?	1. Drawing attention to the minority viewpoint
Why is it important to draw attention to the minority position?	People will want to reduce the conflict and change attitudes to be closer together
Why is consistency important for social change?	A view will be taken more seriously if we truly believe in the cause and repeat our aims/opinions
What are the two forms of consistency?	1. Synchronic (all saying the same thing) 2. Diachronic (saying the same thing over a long period of time)
What is "Deeper Processing"?	Minority must be inspirational to make people seriously reconsider their views
What is the "Augmentation Principle"?	When an individual or group is willing to suffer or sacrifice something for the cause
An example of Augmentation...?	Media attention Imprisonment Death
What is the "Snowball Effect"?	When social change has a small impact and then grows until the "tipping point" (leading to wide scale change)
What is Social Cryptonesia?	The minority position is now the norm and the majority cannot remember a time before the change
How many steps/stages are there is Social Change?	Six (6)
Name the stages of social change in order	Drawing Attention Consistency Deeper Processing Augmentation Principle Snowball Effect Social Cryptonesia

Resource summary

	Created by Catherine Honeywell about 7 years ago