BLUE OCEAN. Epi 2

BLUE OCEAN. Epi 2

1. They are not market strategies

   • destroy or alter an existing market
   • Innovation
     • Technology
   • Entrepreneurship
     • Only entrepreneurs

2. Market creation

3. Market creation

   • Strategy
     • creative destruction
       • disruptive creation
         • Driven by displacement
           • non-disruptive creation
             • Create a new space in the market without interrupting an existing market
     • disruptive innovation

4. Joseph Schumpeter

   • Austrian economist
   • Creative destruction
     • The creation of new markets depends on the destruction
     • Innovation displaces a previous technology
     • disruptive innovation
     • inferior technology that then becomes superior

5. non-disruptive creation

   • Advantage
     • Strategic thinking
     • 1. Take new companies
     • 2. Consider established players
     • 3. Consider new jobs
       • Generate employment

6. The most important strategy

   • ° Offer an innovative solution for an existing problem in an industry.
   • ° Redefine the existing problem of an industry and solve it
   • ° Identify and solve a completely new problem or take advantage of a new opportunity.
     • Generates profits, income and jobs

7. Value innovation

   • Create an unprecedented buyer value by opening a value cost frontier that did not exist before
   • Not technology intelligence

8. The correct process

   • Humanistic, educational and systematic
     • The objective of the strategy is to increase the chances of success

9. Name: Mónica Rodríguez González - 11142113