Information Processing Model

Information Processing Model

1. Sensory memory

   • all info in a sec. or 2
     • Echoic
       • Auditory; only a few seconds
       • Iconic
         • Visual; 1/4 second
         • Eidetic
           • Photographic
             • Not proven; can see longer than normal

2. Short-term Memory

   • Unrehearsed info lost in 15-30 seconds
     • Can hold 5-9 items for most people
       • Chunking
         • Combines info into meaningful units to allow more in STM

3. Long-term Memory

   • Information we store for later use
   • Implicit
     • Procedural
       • Classical Conditioning
         • Priming
           • Info that induces automatic response
             • "Shop; what do you do at a green light? Stop!"
       • Skills
       • Muscle memory
     • Explicit
       • Semantic
         • I know bc I was told
           • News
         • Episodic
           • I remember bc I was there and experienced it
             • Dailey activities