Multi store Model

Multi store Model

1. STM store

   • Sensory Memory Store
   • LTM store
   • rehearsal

2. attention

3. repetition

4. STM

   • acoustic encoding
     • remember how a word sounds
   • capacity
     • miller: 7+/- 2
   • duration
     • Peterson and peterson: trigram shows 18-20 seconds

5. LTM

   • semantic encoding
     • remembering a word by its meaning: at a greater depth
   • duration
     • life long
   • capacity
     • unlimited
   • Bahrick et al: free recall 90% for people who left 15 years 70% for people who left 48 years ago

6. Evalution

   • Pros: inspired interest into research. a lot of the research into memory is replicable
   • Con's: MSM is oversimplified as it views LTM and STM as single stores. Cohen thinks memory capacity is unmeasurable. it focuses too much on the structure rather than the processing