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Flashcards

Research Methods

rmichelle.madsen Understanding Social Life Inglês 17 flashcards

Flashcards do conjunto (17)

  1. 1Theorygeneral interpretation used to explain observed phenomenon
  2. 2Variablesfactors that change, overall potential values
  3. 3Operational Definitionsdefine how you will measure the variables
    decide which values match with which variable
  4. 4Experimentsscientifically ideal - controlled variables
    * not ideal for sociology
    - ethics
    - artificial nature of laboratory
    - difficult to control variation
  5. 5SurveysValidity - questions should be understood by participants & measure whats being asked correctly
    * respondent must answer thoughtfully & truthfully
    Reliability - repeatability in trials
    * data representative?
  6. 6Random Sampleevery person has the same probability of being selected
    * need list of entire population
  7. 7Stratified Random Samplecompares two samples - division into groups / population
    * must be random & equal
  8. 8Snowball Samplestart with a small sample that grows through social connections
  9. 9Advantages & Disadvantages of Qualitative & Quantitative ResearchQuantitative Data - identifies variation in groups *doesn't explain cause of variation
    Qualitative Data - explains process / variation in groups *not good for generalization
  10. 10Field Researchobserve events as they actually occur
    *doesn't introduce changes into the environment nor are experimental groups created
  11. 11Non-Participant Observation"fly on the wall" people don't know they are being studied
    *research must understand context to correctly interpret observations
  12. 12Participant Observationresearcher participates in research setting, people know they are being observed
    *people may create impression management
  13. 13Ethnographylong-term participant observation resulting in a holistic analysis of a culture / group / community
  14. 14Interviewssemi structured, allow elaboration and personal accounts / interpretation
  15. 15Content Anaylsisnot generating new data, analyzing past research in combination
  16. 16Secondary Data Analysisquantitative - looking at past data sets & answering research questions based on trends
  17. 17Visual Sociologyphotography / videos that support research

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Understanding Social Life (Midterm) FlashCards sobre Research Methods, criado por rmichelle.madsen em 19-04-2015.
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