Keywords

Keywords

1. Include variations, e.g. singular and plural versions of each keyword. Use a thesaurus to find synonyms. Product codes and serial numbers help too.

2. Avoid using too many keywords. Only use words that are relevant. Keywords that are too general will not necessarily reach potential customers.

3. When creating the advert, it is important to get your message across. Remember, advertising space costs money

4. The headline should contain one or more of the keywords, as it is normally a direct link to the website.

5. The body text should contain a brief description of the product or service. Include just the key details.

6. The URL should take the user straight to the product or service that is advertised rather than to the home page. If customers cannot  nd what they are looking for, they may leave the site.

7. Online Business

   • benefits to industry
     • Companies can market products on their website
     • It allows the business to have a large consumer base
     • It is an inexpensive way to reach new markets and interact with customers
     • Businesses can operate 24 hours a day, 7 days a week, 365 days a year
     • Marketing can be global as there are no restrictions
     • Reduces the number of cars and car miles, and saves paper
   • benefits to business
     • Minimal start-up time and investment.
     • Lower overheads as an Internet business can be set up at home
     • Search engines help direct customers to a business’s website
     • Automated order and payment processes
     • The business can be located wherever it likes.
     • Once the business is up and running, multiple businesses can be set up from the same base.