Flashcards
Marketing Mix - The Product
Cards in this deck (15)
- 1Everything, both favorable and unfavorable, that a person receives in an exchange.Product
- 2A product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers.Business (Industrial) Product
- 3A product bought to satisfy an individual's personal wants.Consumer Product
- 4A relatively inexpensive item that merits little shopping effort.Convenience Product
- 5A product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.Shopping Product
- 6A particular item that consumers search extensively for and are very reluctant to accept substitutes.Specialty Product
- 7A Product unknown to the potential buyer or a known product that the buyer does not actively seek.Unsought Product
- 8A specitic version of a product that can be designated as a distinct offering among an organization's products.Product as an ITEM
- 9A group of closely related product ITEMS.Product LINE
- 10All products that an organization sells.Product MIX
- 11The number of product lines an organization offers.Product Mix Width (Breadth)
- 12The number of product ITEMS in a product LINE.Product Line Depth
- 13Changing one or more of a product's characteristics.Product Modifications
- 14The practice of modifying products so those that have already been sold become obsolete before they actually need replacement.Planned Obsolescence
- 15Adding additional products to an existing product line in order to compete more broadly in the industry.Product Line Extension
Information
- Description
- High School Marketing Final Review Cards
- Created by
- Kathleen Keller
- Views
- 24
- Tags
- Rating