INTERNAL AND EXTERNAL ANALYSIS

EXTERNAL AND INTERNAL ANALYSIS

STRENGHTS

WEAKNESSES

Human Resources

What are the strengths and

weaknesses of our people?

Employees, directors, members,

associates, advisers and other

stakeholders.

Market Research

What information do we have

about market segments and

market trends? What do we know

about individual clients and their

specific needs?

Reputation (or

Brand)

What is our reputation with our

target customers? What are the

strengths – or weaknesses – of

our brand or brands?

Ethos (or Values or

Culture).

What is our ethos, our values and

our organisational culture? Do

all stakeholders subscribe to this

same ethos?

Service

How is the service we provide to

our clients? Do they feel valued?

What intellectual property do we

have? How is it protected? How

easily can it be turned into

income streams?

Intellectual

Property

Agility

Are we agile enough to seize new

opportunities. Are people

prepared to change and ready

for change? Or are we unable to

change?

What are our core

competencies. What skills do we

have available and what

gaps are there? Are we able to

learn new skills?

Talents

(Alliances, Partnerships and

Networks)

What are the strengths and

weaknesses of our associations

with other businesses and

organisations (including

government)?

What is the current state of

profitability, cashflow and

assets? How much money do we

have to invest or can we borrow?

Collaborators

Financial resources

OPPORTUNITIES

OPPORTUNITIES

Demographics

The relevant statistics of age,

gender, geography, social class

etc, and changes in these.

Regulatory

environment

Laws, regulations, agreements

and conventions..

Innovation

Including new technology and

the Internet (of course) but other

innovations too which may be

particular to an industry.

Competitors

Not only direct rivals but threats

from substitute products, new

entrants to the market, the

changing power of suppliers and

the changing power of

customers.

Infrastructure

Economic factors

Such as telecommunications

networks, transport, public

services and utilities.

Such as inflation, exchange rates,

downturns in the industry, public

spending etc.

Partners

Social trends

trategic alliances with other

companies or organisations.

Including acceptance of

technology, use of leisure time,

fashions and changing beliefs.