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Mind map

memory advertising

lydia fisher Psychology Year 11 English

Map content

memory advertising

  1. cues

    • Could trigger lost information.
  2. repition

    • Causes attention to be paid (stm) then it is repeated again and remembered (ltm).
  3. Not overloading

    • Too much information= not all fit into the STM= not being remembered for ltm.
  4. Autobiographical advertising

    • childhood memory = emotion= buy product
  5. Research into memory is the use of advertising to encourage their product.

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Description
Year 11 Psychology Mind Map on memory advertising, created by lydia fisher on 05/11/2018.
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lydia fisher
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  • Created by lydia fisher · Nov 5, 2018
  • Copied by lydia fisher · Nov 5, 2018
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