Mind map
COMMUNICATION
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COMMUNICATION
ELEMENTS
- SENDER
- The originator of the message who encodes information (Shannon & Weaver, 1949).
- MESSSAGE
- The originator of the message who encodes information (Shannon & Weaver, 1949).
- CHANNEL
- The medium through which the message travels, e.g., face-to-face, media, digital (West & Turner, 2018).
- RECEIVER
- The medium through which the message travels, e.g., face-to-face, media, digital (West & Turner, 2018).
- FEEDBACK
- Response from the receiver that closes the communication loop (Schramm, 1954).
- SENDER
TYPES
- VERBAL
- Spoken or written words.
- NONVERBAL
- Body language, gestures, tone (Burgoon et al., 2016).
- WRITTEN
- Documents, letters, emails.
- VISUAL
- Images, infographics, videos.
- VERBAL
FUNCTIONS
- INFORMATIVE
- Transmits knowledge and facts.
- PERSUASIVE
- Influences attitudes or behaviors (McQuail, 2010).
- EXPRESSIVE
- Conveys emotions and identity.
- REGULATIVE
- Guides behavior and norms within social interactions (West & Turner, 2018).
- INFORMATIVE
BARRIERS
- Physical
- Environmental disturbances (e.g., noise, distance).
- Psychological
- Stress, prejudice, emotions (West & Turner, 2018).
- Semantic
- Stress, prejudice, emotions (West & Turner, 2018).
- Cultural
- Differences in values and worldviews (Gudykunst, 2003).
- Physical
CONTEXTS
- Intrapersonal
- Communication within oneself (thoughts, reflection).
- Intrapersonal
- Direct, face-to-face exchanges.
- Group
- Small-group discussions and teamwork.
- Mass Media
- Broad dissemination via press, TV, radio (McQuail, 2010).
- Digital
- Online interactions, social media, and mediated communication (West & Turner, 2018).
- Intrapersonal
MODELS
- Shannon & Weaver (1949)
- Linear model focusing on transmission and noise.
- Berlo’s SMCR (1960)
- Highlights Source, Message, Channel, Receiver; emphasizes skills and attitudes.
- Schramm (1954)
- Introduces feedback and fields of experience, making communication interactive.
- Shannon & Weaver (1949)
Com 123 - Made by William Douglas - assigment 1 - Week 2
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- Mind Map on COMMUNICATION, created by William Douglas on 15/09/2025.
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- William Douglas
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