1_The multi-store model

1_The multi-store model

1. Atkinson + Shiffrin

   • (1969-1971)

2. Sensory memory

   • Sensory information from the environment hits the ...
   • If the information is paid attention...
     • The information goes to the...
   • Encoding - sensory info eg. visually
     • Storage duration - a few seconds
       • Storage capacity - 3-4 items
         • Forgetting - Info decays if attention is not paid

3. Short term memory

   • Rehearsal loop
   • When information is rehearsed and given a meaning it enters the LTM
   • Encoding - Attention, acoustic and verbal format
     • Storage duration - 15 seconds
       • Storage capacity - 7+/-2 items
         • Forgetting - displacement

4. Long term memory

   • Encoding - semantic (meaning, usefulness)
     • Storage duration - infinite
       • Storage capacity - infinite
         • Forgetting - Decay