Ready Meal Exploration

Ready Meal Exploration

1. Increased Demand

   • Ready meals are popular
   • People want ready meals
   • Reasonably Priced
   • People like the taste of ready meals
   • Easier to cook
     • Quicker to cook
       • People live busier lifestyles = people need quicker food
         • Longer work hours due to economy
   • Different ranges/variety
   • Mass Produced
   • Extend
     • Extend due to rivalry
     • Increased profit
     • Popularity

2. Ready Meal Types

   • Savoury Ready Meals
     • Fresh
       • Short shelf life
     • Frozen
       • Long shelf life
     • Different cultures/ countries influence choice
       • Itallian
         • Spaghetti Bolognase
         • Lasagne
         • Pizza
       • Indian
         • Curries
           • Chicken korma
           • Balti
           • Vindaloo
       • English
         • 'Pub Grub'
           • Shepherd's Pie
           • Toad in the hole
           • Meat pies
           • Cottage pie
           • Sausage and mash
           • Complete roast dinner
           • Pasties
         • Fish and chips
       • Chinese
         • Sweet 'n' sour chicken
         • Spring rolls
         • Crispy duck
         • Fried rice
     • Meats
       • Lamb
       • Beef
       • Duck
       • Chicken
       • Pork
         • Ham
       • Bacon
       • Cuts of meat
         • Mince
         • Steak
         • Breast
       • Non meat
         • Vegetarian
           • No meat
         • Pescitarian
           • Fish only
         • No food associated with animal
           • Butter
           • Cheese
           • Meat
   • Ready Made Desserts
     • Fresh
       • Frozen
         • Can be served hot or cold depending on instructions
         • Long shelf life
         • Pavlova
       • Cream
         • Trifile
         • Eclairs
       • Short shelf life
         • Eat on day of purchase
       • Typically served cold
       • Fresh fruit
         • Healthy
           • Contributes to 5-a-day
     • Shelved
       • Microwavable
         • Sponge Puddings
       • Don't need to be frozen or chilled
       • Packet custard
         • Cake mix

3. Supermarket

   • Large retail outlets/chain store
     • Netto
     • Waitrose
     • Asda
     • Morrisons
     • Tesco
     • Aldi
     • Lidl
     • Sainsburys
   • Mass produced
     • Cheaper
       • Reductions
       • Deals
       • Special Offers
     • Quicker
   • Easier to reach
     • Wide Spread
     • Convinience
   • Labelling, Packaging
     • Same in each branch
     • Nutritionally Analysed
       • Accesible
       • Easy to see nutrients
   • Variety of ranges
     • Finest
     • Gluten Free
     • Mid-Range
     • Multi-cultral
     • Smart Price
     • Low Fat
       • Healthy
         • Eat well plate
           • Helps consumer
           • Contributes to 5 a day
           • Promotes healthy eating
           • Taste
         • Fibre
           • Wholemeal
         • fruit
         • Vegetables
     • Large choice- caters for all
       • Chilled
       • Frozen
       • Shelved
     • Budget
     • Vegetarian
       • Vegan
     • Lacto free