QUANTITATIVE

QUANTITATIVE

1. HISTORY

   • originally inspired by natural sciences in the 19th century
   • was called 'scientific method' when firstly used in Social Sciences

2. CHARACTERISTICS

   • using numbers
   • categories and values need to be done before doing the research
   • variables rather than cases
   • statistics
   • standard procedures to assess objective reality
   • generalizable

3. STRENGTHS

   • precise measurement
   • reliable data
   • generalizable to other contexts

4. WEAKNESSES

   • can't do justice to the subjective variety of individuals
   • not very sensitive in covering reasons