Flashcards
Memory- Explanations for forgetting: interference
Cards in this deck (5)
- 1What is retroactive interference?Current attempts to learn something interfere w/ past learning.
Muller et al: Pps given nonsense syllables to learn for 6 minutes - retention interval. Recall worse if intervening task during retention. - 2What is proactive interference?Past learning interferes w/ current attempt to learn something.
Underwood: analysed no. of studies, found if pps had to memorise 10/more lists recall after 24hrs 20%, if only 1 list then 70%. - 3Evaluation: Interference ArtificialE- Random lists/ nonsense syllables. Does not relate to everyday use of memory.
E- Not representative + pps may hv little motivation so don't bother to remember lists.
L- Low in ecological validity although interference has been observed in real life. - 4Evaluation: Interference Real-world applicationE- Danaher et al: ads message impaired if pps exposed to other ads of competing brands
E- To fix this can expose them to ad multiple times in a day, reduced inter.
L- Interference can help maximise effectiveness of ads. - 5Evaluation: Interference Only explains some situations of forgettingE- Special conditions needed for interference to take place in life, 2 memory need to be similar.
E- Remains unclear how often interference plays role in forgetting.
L- Other theories needed to provide complete explanation.
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- A level Psychology (Memory) Flashcards on Memory- Explanations for forgetting: interference, created by Qashrina Collier on 26/04/2021.
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- Qashrina Collier · Apr 2021
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- Apr 26, 2021
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