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Stuart Hall's Reception Theory

Amelia Elfari Media Studies A level Inglés 8 fichas

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  1. 1STUART HALL Reception Theory-
  2. 21Effects theories often view people as being the same and view us as passive and directly influenced.
  3. 32Reception theory is based on the idea that producers encode messages, whilst viewers decode the message (audiences are active).
  4. 43When we watch a film, we all see the same message but decode it differently.
  5. 5Dominant ReadingUnderstanding the message and agreeing with the preferred reading.
  6. 6Negotiated ReadingUnderstanding the message but not fully agreeing.
  7. 7Oppositional ReadingWhen the audiences actively disagree with the message.
  8. 8Roland BarthesAgreed with Hall and said that to impose a single interpretation on a text was to "impose a limit on that text".
    No text can be "univocal".

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A level Media Studies Fichas sobre Stuart Hall's Reception Theory, creado por Amelia Elfari el 12/03/2018.
Creado por
Amelia Elfari · mar 2018
Actualizado
12 mar 2018
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