AS/2 Production

AS/2 Production

1. Narrative

2. Representation

3. Audience (A2)

   • Media organisations consider a clearly defined target audience to establish the appropriate ideology so that the audience will want to consume the product.
     • Our target audience was girls aged between 16 and 19.
       • We came to this conclusion by creating questionnaires and analysing the drama film genre to discover who the consumers of our film would be.
   • Demographic profiling, the most basic form of identification for target audience.
     • Age, Class, Gender, Geographical area, economic status and religion.
     • However it is over simplistic because it assumes that everyone in a very broad group has the same attitudes. We tried to avoid being so simplistic when deciding our target audience.
   • Psychographic profiling is a more in depth way of categorising target audiences. In terms of their needs motivation and desires rather than simple demographic factors.
     • Life Matrix
       • However the target audience may not fit neatly into a section, or may include more than one section.
         • For example, Megan continues and tries in the face of adversity. And single mums.

4. Genre (AS)

5. Media Language