Audience profiling

Audience profiling

1. Demographics

2. Hope

3. Lower-Class

   • Unemployed

4. Oppressed

5. Rhythm and Blues

6. Links

   • Lifestyle Segmentation

7. BUPPIE (Black urban professional)

8. rapping

9. YUPPIE (Young urban professional)

10. The explorer

11. OPF (One parent family)

12. Domestic

13. In need of security

14. Needing something new

15. The Mainstream

16. WIIFM (What's in it for me?)

17. No hope for succeeding

18. The Struggler

19. Family

    • Students

20. Escapism

    • Young-Adults

21. Personal Identity

    • Semi-Skilled

22. Role Models

23. Uses and gratification

    • Manual Workers
    • Black
    • Multi-Gender

24. Emotional Release

25. Social Solidarity

26. Group E or D

27. Aspiring

28. Chav

    • Psychographics

29. Brand Loyalty

30. Minimum Income

31. Rough

32. Rural

33. Secondary Education

34. Heterosexual