Test
APR Final
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Preguntas del test (23)
1Readers-per-copy is defined as the total # of primary readers of a given issue of a publication
- AVerdadero
- BFalso
2You are buying print media space and find that there are no discounts available; there, you must pay an
- Aopen rate
- Bcolumn-inch rate
- Cflat rate
- Dbroadside rate
3The "top 3" media, in terms of ad expenditures are:
- Anetwork tv, local radio, national newspapers
- Bnewspapers, tv, magazines
- Cnetwork tv, magazines, cable
- Dnetwork radio, spot tv, regional magazines
4Social media and radio are the best media for reaching Hispanic consumers
- AVerdadero
- BFalso
5National newspaper ad rates are non-negotiable, meaning...
- Ano discounts are available regardless of volume purchased
- Brates don't change unless the advertiser exceeds 1000 column inches
- CThe CPM must be adjusted to account for open rate schedule
- Drates offered rise 5-10% the first 6 months, then fall 5-10% in the next 6 months resulting in a net "flat" affect
6A newspaper's circulation is the total number of newspapers sold or distributed
- AVerdadero
- BFalso
7Controlled circulation newspapers are distributed by subscription and through newsstands
- AVerdadero
- BFalso
8Disadvantages of newspaper use in a media plan are
- Agood reproduction quality, believable ads, long shelf life
- Bpoor reproduction quality, short shelf life, clutter
- Clack of demographic selectivity, believable ads, long shelf life
- Dpoor reproduction quality, lack of demographic selectivity, believable ads
9Outdoor advertising
- Ais good for complex and controversial visual images
- Bgood for detailed copy
- Cnetter than newspapers for advertisers who change prices frequently
- Dis good medium for simple copy
10The best media strategy for reaching teen consumers is TV
- AVerdadero
- BFalso
11CPPs and CPMs are measures of a vehicle's
- Acoverage
- Bshare
- Cefficiency
- Deffective frequency
12Morning drive and afternoon drive are a few of the major dayparts for
- Aradio
- Btv
- Ccable
13Reach is a measure of how many times the average person in the target market is exposed to the message
- AVerdadero
- BFalso
14What is the number of GRPs based on the following info?
Gross imp: 12,000
Numerical reach: 15,000
total pop: 30,000- A300
- B400
- C200
- D100
15Which of the following is untrue
- ACPP compares media costs based on 1% of the audience
- BJust like GRP, CPP is a tool to compare different media channels
- CCPP is just like CPM, a tool to compare different media channels
- DCPP is advertising costs divided by 1000 rating points
16What does the term "gross" mean
- ASum
- BExposure
- CDuplication
- DSum and duplication
17Which of the following is not a valid statement?
- Ait is necessary to plan for out of home media
- Bthe media enviornment has become fiercly competitive
- Cindependent media buying services specialize in media planning
- Dmedia is less important than creative
18Identify one reason media choices have become more difficult in recent years
- Asegmentation
- Binternet is used most often
- Csatellite radio was introduced
- Dnewspapers use colors
19HUT is defined as the number of people our of an entire demographic that are using their televisions
- AVerdadero
- BFalso
20Objectives can be described as the place you wish to go; what you want to accomplish in the long term
- AVerdadero
- BFalso
21Strategies are how you will implement your plans
- AVerdadero
- BFalso
22tactics are putting the plan into action
- AVerdadero
- BFalso
23Identify the three types of media scheduling
- Apulsing
- Bflighting
- Cstart-stop
- Dcontinuous
Información
- Descripción
- Advertising Test sobre APR Final, creado por Shelton McC el 03/05/2017.
- Autor
- Shelton McC
- Idioma
- English
- Visitas
- 2
- Etiquetas
- Valoración
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