5186984
Description
Flashcards by Matt Savage, updated more than 1 year ago
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Created by Matt Savage
almost 8 years ago
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| Question | Answer |
| Tribe Wired | Digital, free spirited, creative young singles |
| Fun / Atics | Aspirational, fun-seeking, active younger people |
| Dynamic Duos | High involvement power couples |
| Priority Parents | Family values, media strongly dominates their lives |
| Home Soliders | Home centric, home oriented, materially ambitious |
| Renaissance Women | Active, caring, affluent, sometimes mothers, aged over 30 |
| Rugged Traditionalists | Traditional male values, and love of outdoors |
| Struggling Singles | High aspirations, low economic status |
| Settled Elders | Devout, older, sedentary lifestyles |
| Free Birds | Vital, active, altruistic seniors |
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