Flowchart
HOE model
Flowchart content
Awareness (step 1)
Knowledge (step 2)
Liking (step 3)
Preference (step 4)
Conviction (step 5)
Purchase (step 6)
Cognitive
(Behaviour)
Affective
(Attitudes)
Conative
(Knowledge)
Psychological stages
Step sequence
Hierarchy of Effects Model
Information
- Description
- Communication Flowchart on HOE model, created by E C on 17/03/2017.
- Created by
- E C · Mar 2017
- Updated
- Feb 3, 2018
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