Semioctics

Semioctics

Study of signs and symbols
1. When you see a sign or a symbol it has meaning
Objects are given meaning and value by society
1. Time is not an object its a concept
2. You can then assume things about the place or person from the object
3. Society names items such as the chair
  1. Different chairs have different meanings. such as an electric chair and a throne
Denotation is what it is
1. Pink is pink
2. A rusty chair is a rusty chair
Connotation is what you think when you see the object
1. When you see the colour red you think danger, love, heat etc.
2. When you see something like a cheeseburger you think of unfit people and maybe even americans
3. You can get connotations from people as well such as marilyn monroe
  1. She represents beauty, glamour, stardom etc.
Other cultures have different connotations
1. In britain you wear white and you think peace, innocence, weddings etc
2. In china you wear white and you think of mourning and funerals

Resource summary

	Created by Mingetron 4000 over 10 years ago