Audience

Description

Media Studies Mind Map on Audience, created by archiexboxlive on 09/04/2014.
archiexboxlive
Mind Map by archiexboxlive, updated more than 1 year ago
archiexboxlive
Created by archiexboxlive almost 10 years ago
62
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Resource summary

Audience
  1. Uses and gratifications theory
    1. Diversion
      1. Entertainment
      2. Personal relationships
        1. Forming a relationship with someone in the media
        2. Personal identity
          1. Finding out who you are
          2. Surveillance
            1. Getting information from the media
          3. Oppositional Readings
            1. Dont agree with the media text
              1. don't agree in any way
              2. Negotiated reading
                1. Agree with the text
                  1. Disagree with the text
                  2. Preferred reading
                    1. Agrees with the text
                      1. Doesn't disagree at all
                      2. Mode of address
                        1. Age
                          1. Gender
                            1. Male
                              1. Female
                              2. Nationalility
                                1. Religion
                                  1. Socio-economic grouping
                                    1. working class
                                      1. Skilled working class
                                        1. Middle class
                                          1. Upper middle class
                                            1. Upper class
                                            2. Ethnicity
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