archiexboxlive
Mind Map by , created over 5 years ago

Media Studies Mind Map on Audience, created by archiexboxlive on 04/09/2014.

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archiexboxlive
Created by archiexboxlive over 5 years ago
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Audience
1 Uses and gratifications theory
1.1 Diversion
1.1.1 Entertainment
1.2 Personal relationships
1.2.1 Forming a relationship with someone in the media
1.3 Personal identity
1.3.1 Finding out who you are
1.4 Surveillance
1.4.1 Getting information from the media
2 Oppositional Readings
2.1 Dont agree with the media text
2.2 don't agree in any way
3 Negotiated reading
3.1 Agree with the text
3.2 Disagree with the text
4 Preferred reading
4.1 Agrees with the text
4.2 Doesn't disagree at all
5 Mode of address
5.1 Age
5.2 Gender
5.2.1 Male
5.2.2 Female
5.3 Nationalility
5.4 Religion
5.5 Socio-economic grouping
5.5.1 working class
5.5.2 Skilled working class
5.5.3 Middle class
5.5.4 Upper middle class
5.5.5 Upper class
5.6 Ethnicity

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