Advertising Individual Write Up

Seite 1

Advertising – Individual write up (20%)

Choose 1 of the 2 options.

Focus on effective advertising –

e.g. group dynamics – how did this improve effectiveness/what did you learn about the process of developing an ad to make it more effective

What went well

600 words +/- 10% submitted via moodle

January 8, 12 noon due date

Evaluated on how coherent the argument is, good use of unit material – assessed on why you think certain components are good/should be changed and how

Think about in which option you will be most convincing – what you took away from the unit overall?

Marked on structure of answer as well, as well as references to support the arguments made

Brief as possible when speaking about what the ad is – add a link if you want, cite group number

Option 1: A critical evaluation of the quality of the work prepared

Should the ad be adopted by the client?

What was done well and why

What could be improved; how & why